In 1944, the Seagram Company started producing rum under the name Captain Morgan Rum Company. Seagram CEO Samuel Bronfman purchased a distillery named Long Pond from the Jamaican government. Among the buyers of raw rum from the Long Pond distillery was a Kingston pharmacy named Levy Brothers.
Made with molasses, water, mash and yeast, Captain Morgan Original Spiced rum is distilled in a continuous still. Once distilled, the clear spirit is aged in oak barrels for up to a year, adding a golden color and character to the rum before the flavors and spices are added.
John Cena used the brand as a nickname for Seth Rollins who is the WWE World Heavyweight Champion. In 2016 Diageo created special limited edition bottles to commemorate Wes Morgan captain of Leicester City FC to the 2015-2016 Premier League title.